Social intervention movement
Client Movimento Plural Project description Branding (logo, stationery, business cards, notebooks, stamps) Date 2011
Movimento Plural is a social intervention movement created in Porto in 2011. It is a nonpartisan, secular, peaceful, democratic, tolerant and pluralistic movement, aiming for the defense of the democratic life by strengthening and broadening the debate/intervention of the civil society.
Brainstorming around it’s principles, we came up with the name for the movement and the icon that would later become it’s logo. >1 (greater than one) is the sum of the movement’s objectives, to broaden and to unify the civil society, therefore obtaining a more representative force on their communities. Besides the name and the logo, we also developed business cards and stationery, notebooks, stamps, pins and stickers.